The experience that occurs from the same tasks that we operate every day can form a barrier to rejection. We all physically accept the facts base on expertise while mentally rejecting the brutal truth in reality. Eventually, it becomes our routine and slowly turns into one of the comforts which hardly make a change, or adapt at a later time. At the same time, we are still complaining while interacting with things (especially technology) that we do not satisfy.

We are overly relying on digital devices which they become necessary accessories in our everyday life. As a driver that spends 3 hours on a round trip between home and work, I realized the experience that I encountered with a couple of the navigation applications on my mobile device, can create an additional layer of clear understanding of how I want to improve it as a designer.

To be honest, can you think about a time when you are not interacting with the digital device to look up information before or after you drive on the road. The accessibility of information we demand is high and expected delivery instantly. Especially when we need the traffic condition, the route to the destination, or unexpected incoming calls while on the road. These activities created a decent amount of interaction between drivers and digital devices. It often becomes one of the factors that lead to a large percentage of fatal accidents within the city.

“In 2016, there are 389 cases of collision and fatal accidents that cause death and critical condition of the people in Toronto. 18 percent of those reported interacting with the phone while driving.”

Forward is a mobile application that Improves the driving experience and reduces unnecessary interaction between driver and mobile device while driving.

Project | Forward Mobile Application

Duration | 2 Months

Tool | Figma, Adobe Illustrator, Adobe Photoshop

Competitors Analyst
There are more than supports mobile navigation applications in the market. Each navigation app offers various functions and provides a comprehensive solution to meet the needs/expectation of users.
In this scenario, I narrowed down degrading main competitors: 

Google Map, a majority used by millions of users.
Pro: Provide full functions for drivers, and easy input with voice command functions.
Con: Does not support Carplay, not incoming call friendly.

Waze is the second majority used by users.
Pro: Easy to use, built-in stores locator, fun UI
Con: Create “opportunities/functions” for users to increase the number of interactions with their mobile devices. (ex: manually input/report the location of a traffic officer, unexpected pop-up & updates windows on the screen created by drivers while they are on the road, especially during rush hours)

The survey

With the collected data in hand, it gives me the ability to create a persona for my project.
App Main Features
Forward is a mobile navigation app that can improve the driving experience, and reduce unnecessary interaction between driver and mobile device while driving. It integrates voice command, real-time traffic conditions, speed limit notification, multiple routes automatic transition with time display. It also offers easy tap functions for finding parking and calling for roadside assistance around your area.
Task Flow
App Icon
Color Library
UI Kit
Initial mobile app sketches
Early Wireframes
Early Wireframe Task Flow
User Flow
High Fidelity Wireframe
High Fidelity Wireframe Task Flow
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